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InfluenceHub — Influencer marketing agency

AI deployment blueprint for Influencer marketing agency. Automates influencer mgmt using Airtable, Instagram, Slack, Claude.

3 agents3 integrations24h freed/week2-3 weeks (InfluencerScout deployment)7h setupSimple

AI Readiness Score

72/100
RUN
data maturity70

Structured data in Airtable, but scattered across platforms. Good foundation exists.

team capacity75

Marketing team familiar with automation tools. Existing Claude usage shows AI comfort.

budget alignment80

Budget aligns well with typical agency margins. ROI clear for time-intensive tasks.

automation readiness78

High-volume, repetitive processes with clear criteria. Influencer vetting follows structured patterns.

timeline feasibility65

3-6 month timeline realistic for phased implementation. Some integrations may need custom development.

integration complexity65

Instagram API has rate limits but manageable. Airtable integration straightforward.

How This System Works

Architecture

Three specialized agents integrated with existing Airtable workflow, using Instagram API for data collection and Slack for team communication

Data Flow

Campaign briefs in Airtable trigger influencer discovery via Instagram API. Approved influencers automatically generate contracts while live campaigns are continuously monitored for performance against KPIs.

Implementation Phases

1
Foundation4 weeks

Implement core influencer discovery and vetting automation

InfluencerScout
2
Tracking3 weeks

Add campaign performance monitoring and reporting

CampaignTracker
3
Administration2 weeks

Automate contract generation and milestone tracking

ContractAssistant

Prerequisites

  • -Instagram Business API approval
  • -Airtable schema standardization
  • -Legal-approved contract templates
  • -Team training on new workflows

Assumptions

  • -Instagram API access remains stable
  • -Airtable continues as primary database
  • -Team adopts standardized campaign brief format
  • -Legal approves automated contract generation

Recommended Agents (3)

How It Works

  1. 1
    Check Airtable for new campaign briefs requiring influencer discovery

    Query campaigns table for status='seeking_influencers'

    Airtable API
  2. 2
    Search Instagram for profiles matching criteria

    Search by hashtags, location, follower range from brief

    Instagram API
  3. 3
    Analyze each profile for engagement quality

    Calculate engagement rate, detect fake followers, assess content alignment

    Claude
  4. 4
    Create influencer profiles with scores

    Add to influencers table with calculated metrics and AI assessment

    Airtable API
  5. 5
    Notify team of top prospects

    Post summary to campaign channel with top 5 scored influencers

    Slack API

Data Flow

Inputs
  • AirtableCampaign briefs with target criteria(JSON)
  • Instagram APIInfluencer profile data and engagement metrics(JSON)
Outputs
  • AirtableScored influencer profiles with vetting status(JSON)
  • SlackTeam notifications of new prospects(message)

Prerequisites

  • -Instagram Basic Display API setup
  • -Airtable API key
  • -Campaign brief template standardization

Error Handling

warning
Instagram API rate limit exceeded

Delay next batch by 1 hour, notify team

low
Profile analysis fails

Flag for manual review, continue with next profile

Integrations

SourceTargetData FlowMethodComplexity
Instagram APIAirtableProfile metrics → Influencer databaseapimoderate
AirtableSlackCampaign updates → Team notificationswebhooklow
AirtableEmail serviceContract data → Document generationapilow

Schedule

0 9 * * *
InfluencerScoutDaily influencer discovery at 9 AM
0 18 * * *
CampaignTrackerDaily performance tracking at 6 PM
webhook
ContractAssistantTriggered on influencer approval

Recommended Models

TaskRecommendedAlternativesEst. CostWhy
Influencer profile analysisClaude Sonnet 4
GPT-4
$80/monthStrong analytical capabilities for assessing content quality and brand alignment
Performance reportingClaude Haiku
GPT-3.5
$30/monthFast processing for routine metric calculations and alert generation
Contract generationClaude Sonnet 4
GPT-4
$40/monthPrecision required for legal document accuracy

Impact

What Changes

Before
Manual Instagram searches taking 2+ days per campaign
After
AI-powered discovery delivering vetted prospects in 2 hours
Before
Weekly manual performance reporting across spreadsheets
After
Real-time dashboard with automated alerts
Before
Contract creation and tracking via email threads
After
Automated generation with milestone tracking
Capacity Unlocked
Account managers can handle 3x more campaigns simultaneously
Time to First Impact
2-3 weeks (InfluencerScout deployment)

Quality Gains

  • Standardized influencer vetting criteria
  • Real-time campaign performance visibility
  • Consistent contract terms and tracking
24h freed up/week$325/mo estimated cost

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What's next?

This blueprint is a starting point. Fork it, remix it, or build your own.