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FeedbackLoop AI — Customer feedback analysis platform

AI deployment blueprint for Customer feedback analysis platform. Automates feedback routing using HubSpot, Slack, Supabase, Claude.

3 agents3 integrations22h freed/week2 weeks after Feedback Classifier deployment9h setupSimple

AI Readiness Score

78/100
RUN
data maturity80

Structured customer data in HubSpot, feedback likely stored in Supabase, existing sentiment analysis process

team capacity70

Technical team with existing Claude usage, but may need dedicated implementation time

budget alignment75

Budget range supports moderate AI implementation with room for scaling

automation readiness85

Clear workflow patterns for feedback routing, existing API integrations, well-defined pain points

timeline feasibility80

3-4 month timeline realistic for phased implementation of feedback routing system

integration complexity75

Good API coverage with HubSpot, Slack, Supabase. May need webhook setup for real-time processing

How This System Works

Architecture

Event-driven feedback processing system that captures feedback from multiple sources, automatically classifies and routes it, monitors sentiment trends in real-time, and provides product insights

Data Flow

Feedback flows from HubSpot tickets, Slack mentions, and direct submissions into the Feedback Classifier which enriches and routes it appropriately. The Sentiment Monitor continuously analyzes trends, while the Roadmap Connector aggregates insights for product planning.

Implementation Phases

1
Core Classification4 weeks

Establish automated feedback classification and routing

Feedback Classifier
2
Real-time Monitoring3 weeks

Add continuous sentiment tracking and alerting

Real-time Sentiment Monitor
3
Product Intelligence5 weeks

Connect feedback insights to product planning

Product Roadmap Connector

Prerequisites

  • -HubSpot webhook configuration
  • -Slack bot setup with appropriate permissions
  • -Supabase database schema for feedback storage

Assumptions

  • -Feedback volume supports meaningful trend analysis
  • -Team will actively use routed feedback in Slack
  • -Customer tier information available in HubSpot for impact analysis

Recommended Agents (3)

How It Works

  1. 1
    Detect new feedback entry

    Monitor HubSpot tickets, Slack mentions with #feedback, Supabase feedback table

    Webhook listener
  2. 2
    Extract and enrich feedback context

    Pull customer details, account tier, interaction history

    HubSpot API
  3. 3
    Classify feedback using Claude

    Analyze content for category, priority, sentiment, and routing

    Claude API
  4. 4
    Route to appropriate channels

    Post to #product-feedback, #engineering, or #customer-success based on classification

    Slack API
  5. 5
    Update feedback database

    Store classification results, link to customer record, track routing

    Supabase API

Data Flow

Inputs
  • HubSpotSupport tickets and customer communications(Ticket JSON)
  • SlackFeedback mentions in channels(Message JSON)
  • SupabaseDirect feedback submissions(Database record)
Outputs
  • SlackRouted feedback with classification(Channel message)
  • SupabaseEnriched feedback record(Database update)

Prerequisites

  • -Webhook endpoints configured for HubSpot and Slack
  • -Supabase triggers for new feedback entries
  • -Slack bot with posting permissions

Error Handling

warning
Claude API timeout

Retry with exponential backoff, fallback to basic keyword classification

warning
Unable to route to Slack

Store in pending queue, alert admin, retry in 5 minutes

Integrations

SourceTargetData FlowMethodComplexity
HubSpotFeedback ClassifierTicket creation triggers, customer data lookupwebhook + apimoderate
SlackAll AgentsFeedback mentions inbound, classified feedback and reports outboundbot_apilow
SupabaseAll AgentsBidirectional - feedback storage, classification updates, analyticsrest_apilow

Schedule

0 */1 * * *
Real-time Sentiment MonitorHourly sentiment trend check
0 9 * * *
Real-time Sentiment MonitorDaily sentiment summary report
0 9 * * 1
Product Roadmap ConnectorWeekly product insights report

Recommended Models

TaskRecommendedAlternativesEst. CostWhy
Feedback classification and sentiment analysisClaude Sonnet 3.5
GPT-4Claude Haiku for cost optimization
$200/month at expected volumeStrong performance on nuanced text analysis, good API reliability for production use
Product insights and trend analysisClaude Sonnet 3.5
GPT-4 for alternative perspective
$100/month for weekly reportsExcellent at synthesizing patterns from multiple data sources and generating actionable insights

Impact

What Changes

Before
Customer success manually sorts through scattered feedback across channels
After
Feedback automatically classified and routed to appropriate teams with context
Before
Sentiment analysis done monthly in batches, issues discovered late
After
Real-time sentiment monitoring with immediate alerts for concerning trends
Before
Product decisions based on anecdotal feedback and gut feelings
After
Product roadmap backed by aggregated customer data and impact analysis
Capacity Unlocked
Product and customer success teams can focus on strategic decisions rather than feedback administration
Time to First Impact
2 weeks after Feedback Classifier deployment

Quality Gains

  • Faster response to customer sentiment changes
  • Data-driven product roadmap decisions
  • Reduced feedback falling through cracks
22h freed up/week$300/mo estimated cost

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What's next?

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