BrewDrop Coffee — DTC coffee subscription, 3K subscribers
AI deployment blueprint for DTC coffee subscription, 3K subscribers. Automates subscription retention using Shopify, Klaviyo, Slack, Claude.
AI Readiness Score
Good subscription data in Shopify, email engagement in Klaviyo, but limited behavioral analytics
Small team but already using Claude, semi-technical capability
Budget appropriate for tools and API costs, realistic for SMB
Strong ecommerce foundation with Shopify/Klaviyo APIs, clear subscription workflows
2-3 month timeline reasonable for phased implementation
Well-established SaaS tools with robust APIs, minimal custom systems
How This System Works
Architecture
Three-agent system integrating with existing Shopify/Klaviyo stack. Churn Risk Detector monitors subscriber health, Smart Upsell Generator drives revenue growth, and Production Planner optimizes operations. All agents use Claude for analysis and decision-making.
Data Flow
Shopify provides the core subscription and order data, while Klaviyo supplies email engagement metrics. Claude analyzes this data to identify risks, generate recommendations, and plan production. Outputs flow back to Klaviyo for email campaigns and Slack for team notifications.
Implementation Phases
Establish automated churn detection and basic retention campaigns
Add personalized upsell capabilities to increase AOV
Automate production planning and scheduling
Prerequisites
- -Shopify subscription app properly configured
- -Klaviyo segments for retention campaigns
- -Basic inventory tracking in Shopify
Assumptions
- -API access to Shopify and Klaviyo available
- -Team can handle basic webhook setup
- -Current churn rate tracking is accurate
Recommended Agents (3)
How It Works
- 1Pull subscription data from Shopify API
Get subscription status, payment history, shipment data for active subscribers
Shopify - 2Analyze email engagement from Klaviyo
Check open rates, click rates, unsubscribe patterns over last 30 days
Klaviyo - 3Calculate churn risk score using Claude
Score 1-10 based on engagement decline, payment issues, subscription duration
Claude - 4Trigger personalized retention email via Klaviyo
Send targeted offers based on risk level and customer preferences
Klaviyo
Data Flow
Inputs
- Shopify — Subscription data, payment history, customer lifetime value(JSON)
- Klaviyo — Email engagement metrics, campaign performance(JSON)
Outputs
- Klaviyo — Triggered retention email campaigns(API call)
- Slack — High-risk customer alerts to team(notification)
Prerequisites
- -Shopify subscription app with API access
- -Klaviyo email segments configured
Error Handling
Retry with exponential backoff
Skip analysis and log for manual review
Integrations
| Source | Target | Data Flow | Method | Complexity |
|---|---|---|---|---|
| Shopify | Claude | Subscription and order data for analysis | api | low |
| Klaviyo | Claude | Email engagement metrics | api | low |
| Claude | Klaviyo | Triggered email campaigns | api | low |
| Claude | Slack | Alerts and schedule notifications | webhook | low |
Schedule
0 8 * * *0 10 * * *0 9 * * 1Recommended Models
| Task | Recommended | Alternatives | Est. Cost | Why |
|---|---|---|---|---|
| Churn risk analysis | Claude Sonnet 4 | GPT-4 | $40-50/month for analysis volume | Strong analytical capabilities for pattern recognition in subscription data |
| Personalized recommendations | Claude Sonnet 4 | GPT-4 | $30-40/month for recommendation generation | Excellent at understanding customer preferences and generating contextual suggestions |
| Production optimization | Claude Haiku | GPT-3.5 Turbo | $10-15/month for planning tasks | Simple calculations and scheduling, lower-cost model sufficient |
Impact
What Changes
Quality Gains
- ✓More consistent retention outreach
- ✓Data-driven upsell recommendations
- ✓Optimized production efficiency
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What's next?
This blueprint is a starting point. Fork it, remix it, or build your own.