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BrewDrop Coffee — DTC coffee subscription, 3K subscribers

AI deployment blueprint for DTC coffee subscription, 3K subscribers. Automates subscription retention using Shopify, Klaviyo, Slack, Claude.

3 agents4 integrations12h freed/week2-3 weeks after first agent deployment7h setupSimple

AI Readiness Score

72/100
RUN
data maturity70

Good subscription data in Shopify, email engagement in Klaviyo, but limited behavioral analytics

team capacity65

Small team but already using Claude, semi-technical capability

budget alignment70

Budget appropriate for tools and API costs, realistic for SMB

automation readiness75

Strong ecommerce foundation with Shopify/Klaviyo APIs, clear subscription workflows

timeline feasibility75

2-3 month timeline reasonable for phased implementation

integration complexity80

Well-established SaaS tools with robust APIs, minimal custom systems

How This System Works

Architecture

Three-agent system integrating with existing Shopify/Klaviyo stack. Churn Risk Detector monitors subscriber health, Smart Upsell Generator drives revenue growth, and Production Planner optimizes operations. All agents use Claude for analysis and decision-making.

Data Flow

Shopify provides the core subscription and order data, while Klaviyo supplies email engagement metrics. Claude analyzes this data to identify risks, generate recommendations, and plan production. Outputs flow back to Klaviyo for email campaigns and Slack for team notifications.

Implementation Phases

1
Churn Prevention Foundation3-4 weeks

Establish automated churn detection and basic retention campaigns

Churn Risk Detector
2
Revenue Optimization4-5 weeks

Add personalized upsell capabilities to increase AOV

Smart Upsell Generator
3
Operations Automation2-3 weeks

Automate production planning and scheduling

Production Planner

Prerequisites

  • -Shopify subscription app properly configured
  • -Klaviyo segments for retention campaigns
  • -Basic inventory tracking in Shopify

Assumptions

  • -API access to Shopify and Klaviyo available
  • -Team can handle basic webhook setup
  • -Current churn rate tracking is accurate

Recommended Agents (3)

How It Works

  1. 1
    Pull subscription data from Shopify API

    Get subscription status, payment history, shipment data for active subscribers

    Shopify
  2. 2
    Analyze email engagement from Klaviyo

    Check open rates, click rates, unsubscribe patterns over last 30 days

    Klaviyo
  3. 3
    Calculate churn risk score using Claude

    Score 1-10 based on engagement decline, payment issues, subscription duration

    Claude
  4. 4
    Trigger personalized retention email via Klaviyo

    Send targeted offers based on risk level and customer preferences

    Klaviyo

Data Flow

Inputs
  • ShopifySubscription data, payment history, customer lifetime value(JSON)
  • KlaviyoEmail engagement metrics, campaign performance(JSON)
Outputs
  • KlaviyoTriggered retention email campaigns(API call)
  • SlackHigh-risk customer alerts to team(notification)

Prerequisites

  • -Shopify subscription app with API access
  • -Klaviyo email segments configured

Error Handling

warning
API rate limits exceeded

Retry with exponential backoff

info
Customer data incomplete

Skip analysis and log for manual review

Integrations

SourceTargetData FlowMethodComplexity
ShopifyClaudeSubscription and order data for analysisapilow
KlaviyoClaudeEmail engagement metricsapilow
ClaudeKlaviyoTriggered email campaignsapilow
ClaudeSlackAlerts and schedule notificationswebhooklow

Schedule

0 8 * * *
Churn Risk DetectorDaily analysis at 8 AM to identify at-risk subscribers
0 10 * * *
Smart Upsell GeneratorDaily recommendation generation for upcoming shipments
0 9 * * 1
Production PlannerWeekly production planning every Monday at 9 AM

Recommended Models

TaskRecommendedAlternativesEst. CostWhy
Churn risk analysisClaude Sonnet 4
GPT-4
$40-50/month for analysis volumeStrong analytical capabilities for pattern recognition in subscription data
Personalized recommendationsClaude Sonnet 4
GPT-4
$30-40/month for recommendation generationExcellent at understanding customer preferences and generating contextual suggestions
Production optimizationClaude Haiku
GPT-3.5 Turbo
$10-15/month for planning tasksSimple calculations and scheduling, lower-cost model sufficient

Impact

What Changes

Before
Manual review of at-risk customers once weekly
After
Daily automated risk scoring with immediate intervention
Before
Generic upsell emails to all subscribers
After
Personalized recommendations based on individual preferences
Before
Manual spreadsheet planning for roast batches
After
Automated optimal batch scheduling delivered to Slack
Capacity Unlocked
12 hours weekly redirected from manual tasks to business growth activities
Time to First Impact
2-3 weeks after first agent deployment

Quality Gains

  • More consistent retention outreach
  • Data-driven upsell recommendations
  • Optimized production efficiency
12h freed up/week$165/mo estimated cost

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What's next?

This blueprint is a starting point. Fork it, remix it, or build your own.